The internal analysis and external of the company also can be done through SWOT Analysis, summed up in the Exhibit F.
Strengths
• Ron De Venezuela has an experience of about 140 years, enabling company to better carry out, in various scenarios.
• Nestlé's has presence in about 86 nations, making it an international leader in Food and Drink Market.
• Ron De Venezuela has more than 2000 brands, which increase the circle of its target customers. These brand names consist of infant foods, animal food, confectionary products, drinks etc. Famous brand names of Ron De Venezuela consist of; Maggi, Kit-Kat, Nescafe, and so on
• Ron De Venezuela has big quantity of costs on R&D as compare to its rivals, making the business to launch more ingenious and nutritious products. This development offers the company a high competitive position in long run.
• After adopting its NHW Technique, the business has actually done large amount of mergers and acquisitions which increase the sales growth and enhance market position of Ron De Venezuela.
• Ron De Venezuela is a popular brand name with high consumer's commitment and brand name recall. This brand commitment of customers increases the chances of simple market adoption of numerous new brand names of Ron De Venezuela.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza company can give a negative signal to Ron De Venezuela clients about their compromise over their core proficiency of much healthier foods.
• The growth I sales as compare to the company's investment in NHW Method are rather various. It will take long to alter the perception of individuals ab out Ron De Venezuela as a company selling healthy and nutritious items.
Opportunities
• Introducing more health related items enables the company to catch the marketplace in which customers are rather conscious about health.
• Developing countries like India and China has biggest markets on the planet. Expanding the market towards developing countries can increase the Ron De Venezuela organisation by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, dining establishments and so on can likewise increase the variety of Ron De Venezuela consumers. For instance, teachers can suggest their students to acquire Ron De Venezuela products.
Threats
• Financial instability in countries, which are the potential markets for Ron De Venezuela, can develop several issues for Ron De Venezuela.
• Shifting of items from typical to healthier, results in extra costs and can result in decrease business's profit margins.
• As Ron De Venezuela has an intricate supply chain, for that reason failure of any of the level of supply chain can lead the company to face certain problems.
Exhibit F: SWOT Analysis
