The internal analysis and external of the company likewise can be done through SWOT Analysis, summarized in the Exhibition F.
Strengths
• Relayhealth has an experience of about 140 years, enabling business to better perform, in different circumstances.
• Nestlé's has existence in about 86 nations, making it a global leader in Food and Beverage Market.
• Relayhealth has more than 2000 brand names, which increase the circle of its target consumers. These brands consist of infant foods, pet food, confectionary items, beverages and so on. Famous brand names of Relayhealth consist of; Maggi, Kit-Kat, Nescafe, and so on
• Relayhealth has big amount of costs on R&D as compare to its competitors, making the company to introduce more innovative and nutritious items. This innovation provides the company a high competitive position in long term.
• After embracing its NHW Method, the business has done large quantity of mergers and acquisitions which increase the sales development and enhance market position of Relayhealth.
• Relayhealth is a popular brand name with high consumer's loyalty and brand name recall. This brand loyalty of consumers increases the possibilities of easy market adoption of different new brand names of Relayhealth.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza organisation can provide a negative signal to Relayhealth customers about their compromise over their core competency of much healthier foods.
• The growth I sales as compare to the business's financial investment in NHW Method are rather different. It will take long to change the understanding of individuals ab out Relayhealth as a company offering healthy and nutritious items.
Opportunities
• Presenting more health related items makes it possible for the business to record the marketplace in which customers are rather conscious about health.
• Developing countries like India and China has biggest markets on the planet. Thus broadening the marketplace towards establishing nations can enhance the Relayhealth service by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, dining establishments and so on can also increase the number of Relayhealth consumers. For instance, teachers can advise their students to buy Relayhealth products.
Threats
• Economic instability in nations, which are the possible markets for Relayhealth, can develop numerous issues for Relayhealth.
• Shifting of products from regular to healthier, results in additional expenses and can result in decrease company's profit margins.
• As Relayhealth has a complex supply chain, for that reason failure of any of the level of supply chain can lead the company to deal with specific issues.
Exhibit F: SWOT Analysis
