With the deep analysis of the above alternatives, it is suggested that the business should select the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would allow the business to not only present new and innovative products in the market it would likewise decrease the high expenses on R&D under alternative 2 and increase the revenue margins. It would enable the company to increase its share rates also, as investors want to invest more in business with considerable R&D costs and increase in the total worth of the company.
Action and implementation Strategy
Strategy can be carried out efficiently by establishing certain short-term along with long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Redbrick Health How To Fatten The Company That Slims need to carry out various activities to implement its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brand names, which create most of its income.
• Evaluate the current target audience as well as the market section which is not include in the business's circle.
• Analyze the existing financial information to determine the amount that must be invested in the R&D and acquisitions.
• Analyze the possible financiers and their nature, i.e. do they desire long term benefits (capital gain), or the desire early revenues (dividend). It would let the business to know that just how much quantity should be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the company has possible experience to handle. Obtain most beneficial organizations with a strong commitment to health, to develop the client's perceptions in the right instructions.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Redbrick Health How To Fatten The Company That Slims values and vision and to prevent potential threat of sunk expense.
Long Term Plan (1-10 years)
• Acquire organizations with health along with taste factor, as the base for the Redbrick Health How To Fatten The Company That Slims as a business producing healthy items has actually been developed under midterm plan and now the company could move towards taste factor also to comprehend the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to develop brand-new products.
