The internal analysis and external of the business likewise can be done through SWOT Analysis, summarized in the Exhibition F.
Strengths
• Red Star Furniture Group Co Ltd has an experience of about 140 years, enabling company to much better perform, in numerous situations.
• Nestlé's has presence in about 86 countries, making it a worldwide leader in Food and Beverage Market.
• Red Star Furniture Group Co Ltd has more than 2000 brands, which increase the circle of its target customers. These brand names include baby foods, animal food, confectionary items, beverages and so on. Famous brands of Red Star Furniture Group Co Ltd include; Maggi, Kit-Kat, Nescafe, etc.
• Red Star Furniture Group Co Ltd has large amount of spending on R&D as compare to its competitors, making the company to introduce more ingenious and healthy items. This innovation provides the business a high competitive position in long term.
• After embracing its NHW Method, the company has actually done large amount of mergers and acquisitions which increase the sales development and enhance market position of Red Star Furniture Group Co Ltd.
• Red Star Furniture Group Co Ltd is a well-known brand name with high consumer's loyalty and brand name recall. This brand loyalty of customers increases the possibilities of simple market adoption of various new brands of Red Star Furniture Group Co Ltd.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza company can provide a negative signal to Red Star Furniture Group Co Ltd clients about their compromise over their core proficiency of healthier foods.
• The growth I sales as compare to the business's financial investment in NHW Strategy are rather different. It will take long to change the understanding of people ab out Red Star Furniture Group Co Ltd as a business offering healthy and healthy items.
Opportunities
• Introducing more health associated products makes it possible for the business to record the market in which consumers are rather mindful about health.
• Developing nations like India and China has largest markets on the planet. Expanding the market towards establishing countries can enhance the Red Star Furniture Group Co Ltd company by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the business.
• Increased relationships with schools, hotel chains, dining establishments and so on can likewise increase the number of Red Star Furniture Group Co Ltd customers. Teachers can suggest their students to acquire Red Star Furniture Group Co Ltd products.
Threats
• Financial instability in countries, which are the potential markets for Red Star Furniture Group Co Ltd, can create a number of concerns for Red Star Furniture Group Co Ltd.
• Shifting of products from normal to much healthier, results in extra expenses and can lead to decrease business's revenue margins.
• As Red Star Furniture Group Co Ltd has a complex supply chain, therefore failure of any of the level of supply chain can lead the company to face specific issues.
Exhibit F: SWOT Analysis
