Menu

Red Star Furniture Group Co Ltd Case Executive Summary

Case Study Solution And Analysis

Home >> Harvard >> Red Star Furniture Group Co Ltd >> Executive Summary

Red Star Furniture Group Co Ltd Case Study Analysis

This report assesses business operations of Red Star Furniture Group Co Ltd Company. It is presently among the biggest food-chains all over the world. Its business operations and items illustrate its vision of contributing its part to the advancement of a healthy world. It provides a range of items to its customers consisting of animal food, beverages, confectionary items, treats, dairy items, and food for babies. Utilizing different strategies, it pleases the requirements of its various market sectors. The food industry is also anticipated to expand in the coming years as the population of the world is anticipated to increase by one-third. This develops lots of chances for Red Star Furniture Group Co Ltd to more expand its organisation. Besides this, making use of technology is likewise increasing in food processing industry which further produce chances for Red Star Furniture Group Co Ltd. Drinks contribute the highest to the total income of the company, following which, are the dairy products. Red Star Furniture Group Co Ltd has a competitive advantage over its client in the department of research study and advancement, as it is investing one of the most in this department in the food industry. Its product packaging likewise offers it an edge over its customers. Its marketing objectives include ending up being the largest manufacturer of dairy items, development in the emerging markets, advance making use of innovation and growth in the natural food market. The company plans to broaden awareness amongst its consumers and increase its consumer base from thirty-one percent to fifty percent. The danger of brand-new entrants and substitutes is high, Red Star Furniture Group Co Ltd handles to stay amongst the top and biggest food chains of the world due to the fact that of its strategic preparation and efficient usage of its Research and Development department.