With the deep analysis of the above options, it is recommended that the company should choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the business to not just introduce new and innovative products in the market it would also minimize the high expenditures on R&D under alternative 2 and increase the revenue margins. It would allow the company to increase its share prices too, as investors are willing to invest more in business with substantial R&D spending and increase in the overall worth of the business.
Action and implementation Strategy
Method can be carried out effectively by establishing particular short-term along with long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Reagan Plan Spanish Version need to carry out numerous activities to execute its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brands, which produce most of its earnings.
• Examine the existing target audience along with the marketplace sector which is not consist of in the company's circle.
• Evaluate the current financial information to determine the amount that must be invested in the R&D and acquisitions.
• Evaluate the potential financiers and their nature, i.e. do they desire long term advantages (capital gain), or the desire early revenues (dividend). It would let the company to know that how much amount should be spent on R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the company has possible experience to deal with. Obtain most favorable organizations with a strong commitment to health, to construct the consumer's understandings in the ideal instructions.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Reagan Plan Spanish Version worths and vision and to avoid possible risk of sunk cost.
Long Term Plan (1-10 years)
• Acquire organizations with health as well as taste aspect, as the base for the Reagan Plan Spanish Version as a business producing healthy items has been built under midterm plan and now the company might move towards taste factor also to comprehend the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to build new items.
