The internal analysis and external of the company likewise can be done through SWOT Analysis, summarized in the Exhibition F.
Strengths
• Proximity Designs has an experience of about 140 years, enabling company to much better carry out, in various circumstances.
• Nestlé's has presence in about 86 countries, making it an international leader in Food and Beverage Industry.
• Proximity Designs has more than 2000 brands, which increase the circle of its target customers. These brand names consist of child foods, family pet food, confectionary items, beverages etc. Famous brands of Proximity Designs include; Maggi, Kit-Kat, Nescafe, etc.
• Proximity Designs has large quantity of costs on R&D as compare to its competitors, making the company to release more innovative and nutritious products. This innovation offers the business a high competitive position in long term.
• After adopting its NHW Strategy, the company has done large amount of mergers and acquisitions which increase the sales development and enhance market position of Proximity Designs.
• Proximity Designs is a popular brand with high customer's loyalty and brand recall. This brand loyalty of consumers increases the opportunities of simple market adoption of numerous new brands of Proximity Designs.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza company can offer a negative signal to Proximity Designs consumers about their compromise over their core proficiency of healthier foods.
• The development I sales as compare to the business's financial investment in NHW Technique are rather different. It will take long to change the understanding of people ab out Proximity Designs as a company offering healthy and healthy products.
Opportunities
• Presenting more health related products enables the company to capture the marketplace in which customers are quite conscious about health.
• Developing nations like India and China has biggest markets in the world. Expanding the market towards establishing nations can improve the Proximity Designs service by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, dining establishments and so on can likewise increase the number of Proximity Designs customers. For instance, instructors can suggest their trainees to purchase Proximity Designs products.
Threats
• Financial instability in nations, which are the prospective markets for Proximity Designs, can develop several issues for Proximity Designs.
• Shifting of products from typical to healthier, results in additional costs and can lead to decrease business's earnings margins.
• As Proximity Designs has a complicated supply chain, for that reason failure of any of the level of supply chain can lead the business to face certain problems.
Exhibit F: SWOT Analysis
