With the deep analysis of the above alternatives, it is recommended that the company needs to pick the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would enable the business to not only introduce brand-new and ingenious items in the market it would likewise lower the high expenses on R&D under alternative 2 and increase the revenue margins. It would allow the company to increase its share costs too, as financiers are willing to invest more in companies with considerable R&D costs and boost in the overall worth of the company.
Action and implementation Strategy
Method can be executed effectively by establishing specific short term in addition to long term plans. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Project Sun Devil And Project Paris ought to carry out different activities to implement its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brands, which create most of its revenue.
• Examine the present target audience in addition to the marketplace section which is not consist of in the company's circle.
• Examine the present financial data to measure the amount that needs to be invested in the R&D and acquisitions.
• Analyze the prospective investors and their nature, i.e. do they want long term benefits (capital gain), or the desire early profits (dividend). It would let the company to know that just how much quantity ought to be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the company has prospective experience to handle. Acquire most favorable organizations with a strong commitment to health, to build the customer's understandings in the right direction.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Project Sun Devil And Project Paris worths and vision and to prevent possible risk of sunk cost.
Long Term Plan (1-10 years)
• Get companies with health in addition to taste factor, as the base for the Project Sun Devil And Project Paris as a company producing healthy products has actually been built under midterm strategy and now the business might move towards taste aspect as well to understand the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to develop brand-new items.
