With the deep analysis of the above alternatives, it is suggested that the company must choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would allow the company to not only present brand-new and innovative products in the market it would also decrease the high expenditures on R&D under alternative 2 and increase the earnings margins. It would enable the company to increase its share costs also, as investors want to invest more in companies with significant R&D spending and increase in the total worth of the business.
Action and implementation Strategy
Technique can be carried out efficiently by developing certain short term along with long term plans. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Private Equity Case Merger Consolidation must perform numerous activities to execute its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brand names, which produce most of its earnings.
• Analyze the current target market in addition to the market section which is not include in the company's circle.
• Analyze the existing financial data to measure the amount that must be spent on the R&D and acquisitions.
• Evaluate the possible investors and their nature, i.e. do they desire long term benefits (capital gain), or the want early earnings (dividend). It would let the business to understand that just how much amount ought to be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the business has prospective experience to handle. Obtain most favorable companies with a strong commitment to health, to develop the consumer's understandings in the best direction.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Private Equity Case Merger Consolidation values and vision and to prevent prospective risk of sunk expense.
Long Term Plan (1-10 years)
• Acquire organizations with health in addition to taste aspect, as the base for the Private Equity Case Merger Consolidation as a business producing healthy products has been developed under midterm strategy and now the business might move towards taste aspect as well to understand the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to build brand-new items.

