The internal analysis and external of the business likewise can be done through SWOT Analysis, summarized in the Exhibition F.
Strengths
• Prime Micro Inc has an experience of about 140 years, making it possible for business to much better carry out, in different situations.
• Nestlé's has presence in about 86 nations, making it an international leader in Food and Beverage Industry.
• Prime Micro Inc has more than 2000 brands, which increase the circle of its target customers. Famous brand names of Prime Micro Inc consist of; Maggi, Kit-Kat, Nescafe, etc.
• Prime Micro Inc has large big quantity spending on R&D as compare to its competitors, making the company to launch release innovative ingenious nutritious healthyItems
• After adopting its NHW Strategy, the company has actually done large amount of mergers and acquisitions which increase the sales growth and improve market position of Prime Micro Inc.
• Prime Micro Inc is a well-known brand name with high customer's commitment and brand recall. This brand loyalty of customers increases the chances of simple market adoption of various new brand names of Prime Micro Inc.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza company can give a negative signal to Prime Micro Inc customers about their compromise over their core competency of healthier foods.
• The development I sales as compare to the business's financial investment in NHW Strategy are quite various. It will take long to alter the understanding of individuals ab out Prime Micro Inc as a company offering healthy and healthy items.
Opportunities
• Presenting more health associated items makes it possible for the company to record the market in which customers are rather mindful about health.
• Developing countries like India and China has largest markets worldwide. Broadening the market towards developing nations can improve the Prime Micro Inc company by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, dining establishments etc. can also increase the number of Prime Micro Inc customers. For instance, teachers can suggest their students to acquire Prime Micro Inc products.
Threats
• Financial instability in nations, which are the prospective markets for Prime Micro Inc, can produce several problems for Prime Micro Inc.
• Shifting of items from typical to healthier, leads to additional expenses and can cause decline business's profit margins.
• As Prime Micro Inc has a complex supply chain, for that reason failure of any of the level of supply chain can lead the company to face specific issues.
Exhibit F: SWOT Analysis
