The internal analysis and external of the company also can be done through SWOT Analysis, summarized in the Display F.
Strengths
• Preem A has an experience of about 140 years, enabling company to much better perform, in numerous circumstances.
• Nestlé's has presence in about 86 nations, making it a worldwide leader in Food and Drink Industry.
• Preem A has more than 2000 brands, which increase the circle of its target consumers. These brand names include child foods, family pet food, confectionary items, drinks and so on. Famous brand names of Preem A consist of; Maggi, Kit-Kat, Nescafe, etc.
• Preem A has large amount of spending on R&D as compare to its rivals, making the company to launch more innovative and healthy items. This innovation supplies the business a high competitive position in long run.
• After adopting its NHW Method, the business has done large quantity of mergers and acquisitions which increase the sales growth and enhance market position of Preem A.
• Preem A is a well-known brand with high consumer's loyalty and brand name recall. This brand loyalty of customers increases the chances of simple market adoption of various brand-new brand names of Preem A.
Weaknesses
• Acquisitions of those company, like; Kraft frozen Pizza company can give a negative signal to Preem A clients about their compromise over their core proficiency of healthier foods.
• The growth I sales as compare to the business's financial investment in NHW Method are rather various. It will take long to change the understanding of people ab out Preem A as a company offering healthy and nutritious items.
Opportunities
• Presenting more health related items enables the company to capture the market in which customers are rather mindful about health.
• Developing countries like India and China has largest markets in the world. Hence expanding the market towards establishing nations can boost the Preem A service by increasing sales volume.
• Continue acquisitions and joint ventures increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, dining establishments and so on can also increase the number of Preem A consumers. Instructors can recommend their trainees to acquire Preem A items.
Threats
• Financial instability in nations, which are the possible markets for Preem A, can develop several issues for Preem A.
• Shifting of products from normal to healthier, results in extra costs and can result in decrease company's revenue margins.
• As Preem A has an intricate supply chain, for that reason failure of any of the level of supply chain can lead the business to face specific issues.
Exhibit F: SWOT Analysis
