With the deep analysis of the above options, it is suggested that the business must select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would make it possible for the business to not just introduce brand-new and innovative items in the market it would also reduce the high expenses on R&D under alternative 2 and increase the revenue margins. It would make it possible for the business to increase its share rates too, as investors want to invest more in business with significant R&D costs and increase in the total worth of the business.
Action and implementation Strategy
Method can be executed successfully by establishing certain short-term along with long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Polaroid Managing Environmental Responsibilities And Their Costs must perform numerous activities to execute its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brand names, which create the majority of its profits.
• Evaluate the existing target market as well as the market sector which is not consist of in the business's circle.
• Examine the current financial data to measure the quantity that must be invested in the R&D and acquisitions.
• Evaluate the potential investors and their nature, i.e. do they want long term benefits (capital gain), or the desire early earnings (dividend). It would let the company to know that just how much quantity should be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the business has prospective experience to handle. Acquire most favorable companies with a strong dedication to health, to construct the client's understandings in the ideal instructions.
• Focus more on acquisitions than R&D to construct the base in the customer's mind about Polaroid Managing Environmental Responsibilities And Their Costs values and vision and to avoid possible danger of sunk cost.
Long Term Plan (1-10 years)
• Get organizations with health as well as taste aspect, as the base for the Polaroid Managing Environmental Responsibilities And Their Costs as a business producing healthy products has actually been constructed under midterm plan and now the business might move towards taste element also to understand the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to develop new products.
