With the deep analysis of the above options, it is advised that the company must choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the company to not just introduce brand-new and innovative items in the market it would likewise reduce the high expenditures on R&D under alternative 2 and increase the revenue margins. It would make it possible for the company to increase its share costs also, as investors are willing to invest more in business with substantial R&D costs and boost in the overall worth of the business.
Action and implementation Strategy
Method can be carried out effectively by developing specific short term as well as long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Polaroid Corp 1996 V 17 must carry out various activities to implement its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brand names, which produce most of its earnings.
• Analyze the present target audience as well as the marketplace segment which is not include in the company's circle.
• Examine the current financial data to measure the quantity that must be invested in the R&D and acquisitions.
• Examine the possible financiers and their nature, i.e. do they want long term benefits (capital gain), or the want early profits (dividend). It would let the company to know that just how much amount should be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the business has prospective experience to handle. Get most beneficial companies with a strong dedication to health, to build the customer's understandings in the best instructions.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Polaroid Corp 1996 V 17 values and vision and to avoid possible threat of sunk cost.
Long Term Plan (1-10 years)
• Obtain organizations with health along with taste factor, as the base for the Polaroid Corp 1996 V 17 as a business producing healthy products has actually been built under midterm plan and now the business could move towards taste element also to grasp the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to develop new products.
