With the deep analysis of the above options, it is advised that the business should pick the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would allow the company to not just present brand-new and ingenious products in the market it would likewise lower the high expenses on R&D under alternative 2 and increase the revenue margins. It would allow the business to increase its share rates as well, as financiers want to invest more in business with significant R&D costs and boost in the overall worth of the company.
Action and implementation Strategy
Method can be implemented efficiently by developing particular short-term in addition to long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Polaris Life Insurance Company Corporate Governance ought to perform various activities to execute its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brand names, which produce the majority of its earnings.
• Examine the existing target market as well as the market section which is not consist of in the company's circle.
• Analyze the existing financial data to measure the quantity that must be invested in the R&D and acquisitions.
• Evaluate the prospective investors and their nature, i.e. do they desire long term advantages (capital gain), or the want early profits (dividend). It would let the business to know that how much quantity ought to be spent on R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the business has possible experience to deal with. Obtain most favorable companies with a strong commitment to health, to build the customer's perceptions in the best direction.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Polaris Life Insurance Company Corporate Governance values and vision and to prevent potential risk of sunk cost.
Long Term Plan (1-10 years)
• Acquire organizations with health along with taste aspect, as the base for the Polaris Life Insurance Company Corporate Governance as a business producing healthy products has actually been built under midterm strategy and now the company might move towards taste aspect too to understand the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to build new products.

