With the deep analysis of the above alternatives, it is suggested that the company must choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the business to not just introduce brand-new and innovative products in the market it would likewise reduce the high expenditures on R&D under alternative 2 and increase the earnings margins. It would enable the company to increase its share prices as well, as financiers are willing to invest more in business with considerable R&D spending and boost in the total worth of the business.
Action and implementation Strategy
Method can be carried out efficiently by establishing specific short term in addition to long term plans. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Pioneers In Colombia must carry out various activities to execute its NHW method effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brands, which produce most of its earnings.
• Examine the present target audience in addition to the market sector which is not include in the business's circle.
• Examine the current financial data to determine the amount that must be invested in the R&D and acquisitions.
• Analyze the potential financiers and their nature, i.e. do they desire long term advantages (capital gain), or the want early earnings (dividend). It would let the business to understand that just how much quantity should be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the business has possible experience to handle. Get most favorable organizations with a strong dedication to health, to develop the customer's perceptions in the right direction.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Pioneers In Colombia values and vision and to avoid possible risk of sunk expense.
Long Term Plan (1-10 years)
• Acquire companies with health along with taste aspect, as the base for the Pioneers In Colombia as a business producing healthy items has actually been developed under midterm strategy and now the company might move towards taste factor as well to grasp the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to construct brand-new items.
