The internal analysis and external of the company likewise can be done through SWOT Analysis, summed up in the Exhibition F.
Strengths
• Pinkleys Prospect has an experience of about 140 years, making it possible for company to better perform, in different situations.
• Nestlé's has existence in about 86 countries, making it an international leader in Food and Drink Market.
• Pinkleys Prospect has more than 2000 brands, which increase the circle of its target customers. These brand names include child foods, pet food, confectionary items, drinks and so on. Famous brands of Pinkleys Prospect consist of; Maggi, Kit-Kat, Nescafe, and so on
• Pinkleys Prospect has large quantity of costs on R&D as compare to its rivals, making the business to launch more ingenious and healthy products. This innovation provides the business a high competitive position in long run.
• After embracing its NHW Technique, the company has actually done large quantity of mergers and acquisitions which increase the sales growth and improve market position of Pinkleys Prospect.
• Pinkleys Prospect is a widely known brand name with high customer's commitment and brand recall. This brand loyalty of consumers increases the chances of simple market adoption of different new brands of Pinkleys Prospect.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza company can give a negative signal to Pinkleys Prospect customers about their compromise over their core proficiency of much healthier foods.
• The development I sales as compare to the business's investment in NHW Technique are rather various. It will take long to change the perception of people ab out Pinkleys Prospect as a company offering healthy and healthy products.
Opportunities
• Introducing more health associated items allows the company to capture the market in which consumers are quite mindful about health.
• Developing nations like India and China has biggest markets worldwide. Expanding the market towards developing nations can increase the Pinkleys Prospect service by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, dining establishments etc. can likewise increase the variety of Pinkleys Prospect consumers. For example, teachers can advise their trainees to purchase Pinkleys Prospect items.
Threats
• Financial instability in nations, which are the possible markets for Pinkleys Prospect, can produce a number of problems for Pinkleys Prospect.
• Shifting of items from normal to much healthier, leads to extra costs and can result in decline business's profit margins.
• As Pinkleys Prospect has a complex supply chain, therefore failure of any of the level of supply chain can lead the business to face specific issues.
Exhibit F: SWOT Analysis
