It provides a range of products to its consumers including animal food, beverages, confectionary products, snacks, dairy products, and food for infants. Its marketing goals include becoming the largest producer of dairy products, development in the emerging markets, advance the use of technology and growth in the natural food market. The risk of new entrants and substitutes is high, Pinkleys Prospect manages to stay among the top and largest food chains of the world due to the fact that of its tactical planning and effective use of its Research study and Development department.
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