With the deep analysis of the above alternatives, it is advised that the business should select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would make it possible for the company to not just present brand-new and ingenious items in the market it would also reduce the high expenditures on R&D under alternative 2 and increase the revenue margins. It would make it possible for the company to increase its share prices as well, as financiers are willing to invest more in companies with substantial R&D costs and increase in the total worth of the business.
Action and implementation Strategy
Technique can be executed successfully by developing specific short term in addition to long term plans. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Pfizer Global Protection Of Intellectual Property ought to perform different activities to implement its NHW method effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brand names, which produce most of its profits.
• Evaluate the present target market in addition to the market section which is not consist of in the business's circle.
• Examine the present financial data to determine the amount that must be invested in the R&D and acquisitions.
• Evaluate the possible financiers and their nature, i.e. do they desire long term benefits (capital gain), or the desire early profits (dividend). It would let the business to understand that just how much amount should be invested in R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the company has possible experience to handle. Acquire most beneficial companies with a strong commitment to health, to build the customer's perceptions in the best direction.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Pfizer Global Protection Of Intellectual Property worths and vision and to avoid prospective threat of sunk cost.
Long Term Plan (1-10 years)
• Acquire companies with health along with taste element, as the base for the Pfizer Global Protection Of Intellectual Property as a company producing healthy items has been built under midterm plan and now the business could move towards taste aspect as well to understand the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to construct new products.
