The internal analysis and external of the business also can be done through SWOT Analysis, summed up in the Exhibit F.
Strengths
• Petrochina has an experience of about 140 years, allowing business to much better carry out, in different scenarios.
• Nestlé's has presence in about 86 nations, making it a global leader in Food and Beverage Industry.
• Petrochina has more than 2000 brand names, which increase the circle of its target customers. Famous brands of Petrochina consist of; Maggi, Kit-Kat, Nescafe, and so on
• Petrochina has large big quantity spending costs R&D as compare to its competitors, making the company business launch release innovative ingenious nutritious healthyItems
• After adopting its NHW Strategy, the company has actually done large quantity of mergers and acquisitions which increase the sales growth and enhance market position of Petrochina.
• Petrochina is a well-known brand name with high customer's loyalty and brand name recall. This brand name commitment of customers increases the chances of easy market adoption of various new brand names of Petrochina.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza business can offer a negative signal to Petrochina clients about their compromise over their core competency of healthier foods.
• The development I sales as compare to the company's financial investment in NHW Technique are rather various. It will take long to change the perception of people ab out Petrochina as a company selling healthy and healthy products.
Opportunities
• Introducing more health associated products enables the company to catch the marketplace in which customers are rather conscious about health.
• Developing countries like India and China has largest markets worldwide. Broadening the market towards establishing countries can improve the Petrochina company by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the business.
• Increased relationships with schools, hotel chains, restaurants and so on can also increase the number of Petrochina consumers. For instance, teachers can suggest their students to purchase Petrochina products.
Threats
• Financial instability in countries, which are the possible markets for Petrochina, can produce a number of issues for Petrochina.
• Shifting of items from regular to much healthier, leads to additional expenses and can cause decrease business's earnings margins.
• As Petrochina has a complicated supply chain, for that reason failure of any of the level of supply chain can lead the business to face certain issues.
Exhibit F: SWOT Analysis
