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Petrochina Case Executive Summary

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It provides a variety of products to its customers including family pet food, beverages, confectionary products, snacks, dairy items, and food for babies. Its marketing objectives include ending up being the biggest maker of dairy items, advancement in the emerging markets, advance the use of technology and development in the natural food market. The threat of new entrants and replacements is high, Petrochina handles to stay among the leading and largest food chains of the world since of its strategic planning and efficient use of its Research and Development department.