The internal analysis and external of the business also can be done through SWOT Analysis, summed up in the Exhibition F.
Strengths
• Paula Morton has an experience of about 140 years, enabling business to better carry out, in numerous situations.
• Nestlé's has presence in about 86 nations, making it an international leader in Food and Drink Market.
• Paula Morton has more than 2000 brand names, which increase the circle of its target consumers. Famous brands of Paula Morton consist of; Maggi, Kit-Kat, Nescafe, etc.
• Paula Morton has large big quantity spending on R&D as compare to its competitors, making the company business launch introduce innovative ingenious nutritious productsItems
• After adopting its NHW Strategy, the business has actually done large amount of mergers and acquisitions which increase the sales growth and improve market position of Paula Morton.
• Paula Morton is a well-known brand with high customer's commitment and brand name recall. This brand loyalty of consumers increases the opportunities of easy market adoption of various new brands of Paula Morton.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza organisation can provide an unfavorable signal to Paula Morton clients about their compromise over their core competency of healthier foods.
• The growth I sales as compare to the company's investment in NHW Technique are quite various. It will take long to alter the understanding of people ab out Paula Morton as a company offering healthy and nutritious products.
Opportunities
• Introducing more health related products makes it possible for the company to catch the marketplace in which consumers are quite mindful about health.
• Developing countries like India and China has largest markets in the world. Hence expanding the marketplace towards establishing nations can increase the Paula Morton service by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the company.
• Increased relationships with schools, hotel chains, restaurants and so on can likewise increase the variety of Paula Morton customers. Instructors can suggest their trainees to buy Paula Morton items.
Threats
• Financial instability in nations, which are the prospective markets for Paula Morton, can produce several issues for Paula Morton.
• Shifting of items from regular to much healthier, causes additional expenses and can cause decrease business's revenue margins.
• As Paula Morton has an intricate supply chain, therefore failure of any of the level of supply chain can lead the company to face certain problems.
Exhibit F: SWOT Analysis
