With the deep analysis of the above alternatives, it is suggested that the business must select the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would enable the company to not just introduce brand-new and ingenious items in the market it would likewise lower the high expenses on R&D under alternative 2 and increase the profit margins. It would make it possible for the company to increase its share rates also, as investors are willing to invest more in business with significant R&D costs and increase in the total worth of the business.
Action and implementation Strategy
Technique can be implemented successfully by developing particular short term as well as long term strategies. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Patagoncom Building And Defending The First Financial Destination In Latin America must carry out numerous activities to implement its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brand names, which create most of its revenue.
• Analyze the present target audience in addition to the marketplace section which is not include in the company's circle.
• Examine the present financial data to determine the quantity that needs to be invested in the R&D and acquisitions.
• Examine the prospective financiers and their nature, i.e. do they want long term benefits (capital gain), or the desire early revenues (dividend). It would let the company to know that how much amount must be invested in R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the business has prospective experience to handle. Acquire most favorable organizations with a strong dedication to health, to construct the consumer's understandings in the ideal instructions.
• Focus more on acquisitions than R&D to build the base in the customer's mind about Patagoncom Building And Defending The First Financial Destination In Latin America values and vision and to avoid prospective threat of sunk cost.
Long Term Plan (1-10 years)
• Acquire organizations with health in addition to taste element, as the base for the Patagoncom Building And Defending The First Financial Destination In Latin America as a business producing healthy products has been developed under midterm strategy and now the company could move towards taste aspect as well to understand the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to construct new items.
