With the deep analysis of the above options, it is recommended that the company ought to select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would allow the business to not just introduce new and ingenious items in the market it would also reduce the high expenses on R&D under alternative 2 and increase the revenue margins. It would enable the company to increase its share rates as well, as investors want to invest more in companies with considerable R&D spending and increase in the overall worth of the business.
Action and implementation Strategy
Strategy can be carried out effectively by establishing particular short-term in addition to long term plans. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Partnership For Lebanon And Cisco Systems Promoting Development In A Post War Context need to carry out different activities to execute its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brands, which generate the majority of its profits.
• Analyze the current target audience as well as the market sector which is not include in the company's circle.
• Evaluate the current financial information to determine the quantity that needs to be invested in the R&D and acquisitions.
• Evaluate the prospective financiers and their nature, i.e. do they want long term advantages (capital gain), or the desire early profits (dividend). It would let the company to know that just how much quantity needs to be spent on R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the business has prospective experience to deal with. Get most favorable companies with a strong dedication to health, to develop the client's understandings in the right direction.
• Focus more on acquisitions than R&D to build the base in the customer's mind about Partnership For Lebanon And Cisco Systems Promoting Development In A Post War Context worths and vision and to avoid prospective risk of sunk expense.
Long Term Plan (1-10 years)
• Obtain organizations with health as well as taste factor, as the base for the Partnership For Lebanon And Cisco Systems Promoting Development In A Post War Context as a business producing healthy products has been constructed under midterm strategy and now the business might move towards taste factor as well to understand the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to build new products.
