With the deep analysis of the above alternatives, it is recommended that the business must pick the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would enable the business to not just present brand-new and ingenious items in the market it would likewise minimize the high expenses on R&D under alternative 2 and increase the revenue margins. It would enable the company to increase its share costs too, as investors are willing to invest more in business with significant R&D costs and boost in the total worth of the business.
Action and implementation Strategy
Technique can be executed effectively by establishing particular short-term along with long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Pacific Restaurant Supply Ltd must perform different activities to implement its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brands, which generate most of its revenue.
• Evaluate the present target market as well as the marketplace section which is not include in the company's circle.
• Analyze the existing financial information to determine the quantity that needs to be invested in the R&D and acquisitions.
• Evaluate the potential investors and their nature, i.e. do they want long term advantages (capital gain), or the desire early revenues (dividend). It would let the company to know that how much amount ought to be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the business has prospective experience to handle. Obtain most favorable organizations with a strong commitment to health, to construct the consumer's perceptions in the best direction.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Pacific Restaurant Supply Ltd worths and vision and to avoid potential risk of sunk expense.
Long Term Plan (1-10 years)
• Obtain companies with health along with taste factor, as the base for the Pacific Restaurant Supply Ltd as a business producing healthy items has been constructed under midterm plan and now the business could move towards taste element also to comprehend the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to build new products.
