With the deep analysis of the above alternatives, it is recommended that the business must choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would enable the company to not only introduce brand-new and ingenious items in the market it would also decrease the high expenditures on R&D under alternative 2 and increase the earnings margins. It would allow the company to increase its share prices too, as investors are willing to invest more in companies with substantial R&D spending and boost in the total worth of the business.
Action and implementation Strategy
Strategy can be executed efficiently by establishing certain short-term along with long term strategies. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Osscube Leveraging Social Media ought to carry out various activities to implement its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brand names, which create the majority of its income.
• Evaluate the existing target market along with the market segment which is not consist of in the business's circle.
• Examine the current financial information to determine the quantity that must be invested in the R&D and acquisitions.
• Analyze the possible financiers and their nature, i.e. do they desire long term benefits (capital gain), or the desire early earnings (dividend). It would let the company to know that just how much quantity should be invested in R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the business has possible experience to deal with. Acquire most beneficial organizations with a strong commitment to health, to build the client's understandings in the right instructions.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Osscube Leveraging Social Media worths and vision and to avoid potential threat of sunk cost.
Long Term Plan (1-10 years)
• Obtain companies with health along with taste element, as the base for the Osscube Leveraging Social Media as a company producing healthy products has been built under midterm plan and now the company might move towards taste element also to grasp the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to build brand-new items.
