The VRIO analysis of Options Granting Company is a broad range analysis supplying the organization with an opportunity to acquire a viable competitive advantage versus its competitors in the food and drink industry, summarized in Exhibit I.
Valuable
The resources utilized by the Options Granting company are valuable for the business or not. Such as the resources like financing, personnels, management of operations and professionals in marketing. This are a few of the crucial important elements of for the recognition of competitive advantage.
Rare
The important resources used by Options Granting are even rare or pricey. If these resources are frequently found that it would be easier for the rivals and the new competitors in the market to easily relocate competitors.
Imitation
The imitation process is expensive for the competitors of Options Granting Business. It can be done just in two different strategies i.e. item duplication which is produced and manufactured by Options Granting Business and introducing of the replacement of the items with changing expense. This increases the threat of disruption to the recent structure of the industry.
Organization
This component of VRIO analysis deals with the compatibility of the business to position in the market making productive use of its important resources which are difficult to mimic. Regularly, the advancement of management is completely dependent on the company's execution strategy and group. Thus, this polishes the skills of the company by time based upon the choices made by company for the development of its strategic capitals.
Exhibit I: VRIO Analysis

