With the deep analysis of the above alternatives, it is recommended that the business should choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the business to not just present brand-new and ingenious items in the market it would also decrease the high expenses on R&D under alternative 2 and increase the revenue margins. It would make it possible for the business to increase its share rates too, as investors want to invest more in business with considerable R&D spending and increase in the overall worth of the business.
Action and implementation Strategy
Technique can be executed efficiently by establishing certain short term in addition to long term plans. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Options Granting must perform various activities to execute its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brands, which produce most of its profits.
• Analyze the current target market in addition to the marketplace section which is not include in the company's circle.
• Examine the current financial data to determine the quantity that needs to be invested in the R&D and acquisitions.
• Analyze the prospective investors and their nature, i.e. do they want long term advantages (capital gain), or the desire early revenues (dividend). It would let the company to know that just how much amount needs to be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the company has prospective experience to handle. Acquire most beneficial organizations with a strong dedication to health, to construct the client's understandings in the ideal instructions.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Options Granting worths and vision and to prevent potential danger of sunk cost.
Long Term Plan (1-10 years)
• Get organizations with health as well as taste aspect, as the base for the Options Granting as a company producing healthy products has been constructed under midterm plan and now the business might move towards taste factor as well to understand the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to build brand-new products.
