The internal analysis and external of the company also can be done through SWOT Analysis, summed up in the Exhibit F.
Strengths
• Olympus Optical Co Ltd B Functional Group Management has an experience of about 140 years, allowing business to much better perform, in various situations.
• Nestlé's has existence in about 86 nations, making it an international leader in Food and Beverage Industry.
• Olympus Optical Co Ltd B Functional Group Management has more than 2000 brand names, which increase the circle of its target consumers. These brands consist of baby foods, family pet food, confectionary products, drinks and so on. Famous brands of Olympus Optical Co Ltd B Functional Group Management include; Maggi, Kit-Kat, Nescafe, etc.
• Olympus Optical Co Ltd B Functional Group Management has large quantity of spending on R&D as compare to its competitors, making the business to introduce more ingenious and healthy products. This development provides the business a high competitive position in long term.
• After adopting its NHW Technique, the business has done large quantity of mergers and acquisitions which increase the sales growth and improve market position of Olympus Optical Co Ltd B Functional Group Management.
• Olympus Optical Co Ltd B Functional Group Management is a popular brand name with high customer's loyalty and brand name recall. This brand name commitment of consumers increases the chances of easy market adoption of numerous new brand names of Olympus Optical Co Ltd B Functional Group Management.
Weaknesses
• Acquisitions of those business, like; Kraft frozen Pizza organisation can give a negative signal to Olympus Optical Co Ltd B Functional Group Management consumers about their compromise over their core proficiency of healthier foods.
• The development I sales as compare to the business's financial investment in NHW Strategy are quite different. It will take long to alter the perception of people ab out Olympus Optical Co Ltd B Functional Group Management as a company selling healthy and nutritious items.
Opportunities
• Presenting more health associated items allows the company to catch the market in which consumers are quite mindful about health.
• Developing countries like India and China has largest markets in the world. Thus broadening the marketplace towards developing countries can enhance the Olympus Optical Co Ltd B Functional Group Management service by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the company.
• Increased relationships with schools, hotel chains, dining establishments etc. can also increase the variety of Olympus Optical Co Ltd B Functional Group Management consumers. For example, instructors can suggest their trainees to purchase Olympus Optical Co Ltd B Functional Group Management items.
Threats
• Financial instability in countries, which are the possible markets for Olympus Optical Co Ltd B Functional Group Management, can develop several problems for Olympus Optical Co Ltd B Functional Group Management.
• Shifting of products from regular to much healthier, results in additional expenses and can lead to decrease business's profit margins.
• As Olympus Optical Co Ltd B Functional Group Management has a complicated supply chain, for that reason failure of any of the level of supply chain can lead the company to deal with specific problems.
Exhibit F: SWOT Analysis
