With the deep analysis of the above options, it is advised that the business needs to select the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would allow the business to not only introduce new and innovative items in the market it would likewise reduce the high expenditures on R&D under alternative 2 and increase the revenue margins. It would allow the business to increase its share prices as well, as investors are willing to invest more in business with considerable R&D spending and boost in the total worth of the company.
Action and implementation Strategy
Technique can be implemented efficiently by developing particular short term along with long term strategies. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Octane Service Station Spanish Version should perform various activities to implement its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to examine the core selling brands, which produce the majority of its revenue.
• Analyze the current target audience in addition to the market sector which is not consist of in the business's circle.
• Examine the present financial data to measure the quantity that must be invested in the R&D and acquisitions.
• Evaluate the potential financiers and their nature, i.e. do they want long term benefits (capital gain), or the want early revenues (dividend). It would let the company to know that how much amount ought to be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the business has possible experience to deal with. Obtain most favorable organizations with a strong commitment to health, to develop the consumer's understandings in the right instructions.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Octane Service Station Spanish Version worths and vision and to avoid possible risk of sunk cost.
Long Term Plan (1-10 years)
• Obtain companies with health as well as taste factor, as the base for the Octane Service Station Spanish Version as a company producing healthy products has been constructed under midterm strategy and now the business could move towards taste aspect as well to grasp the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to develop new items.
