With the deep analysis of the above options, it is recommended that the business needs to pick the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would enable the company to not just introduce new and ingenious products in the market it would likewise minimize the high expenditures on R&D under alternative 2 and increase the profit margins. It would allow the business to increase its share costs also, as financiers are willing to invest more in companies with considerable R&D costs and increase in the overall worth of the company.
Action and implementation Strategy
Technique can be carried out effectively by establishing certain short term in addition to long term plans. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Nwa Inc Northwest Airlines Revenue Management ought to perform various activities to implement its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brand names, which create most of its income.
• Analyze the existing target market in addition to the market section which is not include in the business's circle.
• Examine the current financial information to measure the amount that needs to be spent on the R&D and acquisitions.
• Analyze the potential investors and their nature, i.e. do they desire long term benefits (capital gain), or the desire early revenues (dividend). It would let the company to know that just how much quantity ought to be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the company has possible experience to handle. Acquire most beneficial companies with a strong commitment to health, to build the consumer's understandings in the best direction.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Nwa Inc Northwest Airlines Revenue Management values and vision and to avoid possible threat of sunk cost.
Long Term Plan (1-10 years)
• Get organizations with health in addition to taste factor, as the base for the Nwa Inc Northwest Airlines Revenue Management as a business producing healthy items has been built under midterm plan and now the company might move towards taste aspect too to grasp the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to construct brand-new items.
