With the deep analysis of the above options, it is suggested that the company must choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would enable the company to not only present new and innovative products in the market it would also lower the high expenditures on R&D under alternative 2 and increase the profit margins. It would enable the company to increase its share prices as well, as investors are willing to invest more in business with significant R&D costs and boost in the total worth of the business.
Action and implementation Strategy
Method can be executed efficiently by developing specific short term as well as long term strategies. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Ntt Docomo Establishing Global 3g Standards need to carry out various activities to implement its NHW method effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brand names, which generate most of its revenue.
• Evaluate the existing target audience along with the market section which is not consist of in the business's circle.
• Evaluate the existing financial information to measure the amount that should be spent on the R&D and acquisitions.
• Analyze the prospective financiers and their nature, i.e. do they want long term advantages (capital gain), or the want early profits (dividend). It would let the business to know that just how much amount ought to be spent on R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the company has potential experience to deal with. Get most favorable companies with a strong dedication to health, to develop the customer's understandings in the best direction.
• Focus more on acquisitions than R&D to build the base in the customer's mind about Ntt Docomo Establishing Global 3g Standards values and vision and to prevent prospective danger of sunk expense.
Long Term Plan (1-10 years)
• Obtain companies with health as well as taste factor, as the base for the Ntt Docomo Establishing Global 3g Standards as a company producing healthy items has been developed under midterm strategy and now the company might move towards taste element as well to grasp the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to construct new products.
