With the deep analysis of the above options, it is advised that the company should select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would allow the business to not only present new and innovative items in the market it would likewise minimize the high expenditures on R&D under alternative 2 and increase the earnings margins. It would allow the company to increase its share costs also, as investors are willing to invest more in companies with substantial R&D spending and boost in the overall worth of the company.
Action and implementation Strategy
Strategy can be carried out successfully by developing specific short-term along with long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Note On Us Public Education Finance B Expenditures must perform different activities to execute its NHW technique efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brands, which generate the majority of its earnings.
• Evaluate the existing target market along with the market segment which is not consist of in the business's circle.
• Analyze the present financial data to measure the amount that needs to be invested in the R&D and acquisitions.
• Analyze the prospective financiers and their nature, i.e. do they want long term advantages (capital gain), or the desire early earnings (dividend). It would let the company to know that how much amount needs to be spent on R&D.
Mid Term Plan (1-5 years)
• Obtain those companies in which the company has possible experience to deal with. Get most beneficial organizations with a strong commitment to health, to develop the customer's perceptions in the right direction.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Note On Us Public Education Finance B Expenditures values and vision and to avoid prospective danger of sunk cost.
Long Term Plan (1-10 years)
• Acquire organizations with health along with taste element, as the base for the Note On Us Public Education Finance B Expenditures as a business producing healthy products has been constructed under midterm strategy and now the business might move towards taste aspect also to grasp the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to construct new products.
