With the deep analysis of the above options, it is suggested that the company must select the alternative 3 in order to keep a competitive position in the long run. As the alternative 3 would allow the company to not just present new and innovative products in the market it would also minimize the high expenses on R&D under alternative 2 and increase the revenue margins. It would enable the company to increase its share costs too, as investors want to invest more in business with significant R&D costs and increase in the overall worth of the company.
Action and implementation Strategy
Method can be executed successfully by establishing certain short term along with long term strategies. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Note On Acquiring Bank Credit must carry out various activities to execute its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to analyze the core selling brands, which create most of its profits.
• Evaluate the present target market in addition to the market sector which is not include in the company's circle.
• Evaluate the current financial data to determine the amount that ought to be invested in the R&D and acquisitions.
• Evaluate the possible investors and their nature, i.e. do they want long term benefits (capital gain), or the desire early revenues (dividend). It would let the business to know that how much amount should be spent on R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the company has possible experience to deal with. Get most favorable organizations with a strong dedication to health, to develop the consumer's understandings in the ideal instructions.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Note On Acquiring Bank Credit values and vision and to prevent possible risk of sunk expense.
Long Term Plan (1-10 years)
• Obtain companies with health in addition to taste aspect, as the base for the Note On Acquiring Bank Credit as a company producing healthy products has been constructed under midterm strategy and now the company could move towards taste aspect also to comprehend the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop new products.
