The internal analysis and external of the company also can be done through SWOT Analysis, summarized in the Display F.
Strengths
• New Songdo City Chinese Version has an experience of about 140 years, enabling business to much better perform, in various circumstances.
• Nestlé's has existence in about 86 nations, making it an international leader in Food and Beverage Industry.
• New Songdo City Chinese Version has more than 2000 brand names, which increase the circle of its target customers. These brands consist of child foods, family pet food, confectionary products, drinks etc. Famous brand names of New Songdo City Chinese Version consist of; Maggi, Kit-Kat, Nescafe, and so on
• New Songdo City Chinese Version has large amount of spending on R&D as compare to its competitors, making the business to release more innovative and nutritious products. This innovation offers the company a high competitive position in long run.
• After embracing its NHW Method, the company has actually done large amount of mergers and acquisitions which increase the sales growth and improve market position of New Songdo City Chinese Version.
• New Songdo City Chinese Version is a well-known brand name with high consumer's loyalty and brand name recall. This brand name commitment of customers increases the chances of easy market adoption of numerous new brand names of New Songdo City Chinese Version.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza business can provide a negative signal to New Songdo City Chinese Version consumers about their compromise over their core proficiency of much healthier foods.
• The growth I sales as compare to the company's financial investment in NHW Strategy are rather different. It will take long to alter the perception of people ab out New Songdo City Chinese Version as a company offering healthy and healthy products.
Opportunities
• Introducing more health related items allows the business to capture the market in which customers are rather mindful about health.
• Developing countries like India and China has largest markets in the world. Broadening the market towards developing countries can increase the New Songdo City Chinese Version service by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the business.
• Increased relationships with schools, hotel chains, restaurants and so on can likewise increase the variety of New Songdo City Chinese Version customers. Teachers can suggest their trainees to buy New Songdo City Chinese Version products.
Threats
• Financial instability in nations, which are the potential markets for New Songdo City Chinese Version, can produce several concerns for New Songdo City Chinese Version.
• Shifting of items from regular to healthier, causes additional costs and can result in decline business's revenue margins.
• As New Songdo City Chinese Version has a complicated supply chain, therefore failure of any of the level of supply chain can lead the company to deal with particular issues.
Exhibit F: SWOT Analysis
