With the deep analysis of the above options, it is advised that the business ought to select the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would allow the business to not only introduce brand-new and innovative items in the market it would likewise minimize the high expenditures on R&D under alternative 2 and increase the profit margins. It would make it possible for the business to increase its share costs as well, as financiers are willing to invest more in companies with substantial R&D costs and increase in the overall worth of the company.
Action and implementation Strategy
Method can be implemented efficiently by developing specific short term as well as long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Neuroventures Fund should carry out various activities to execute its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brand names, which generate most of its revenue.
• Evaluate the existing target market in addition to the marketplace section which is not consist of in the company's circle.
• Examine the present financial data to measure the quantity that ought to be invested in the R&D and acquisitions.
• Examine the prospective investors and their nature, i.e. do they desire long term benefits (capital gain), or the desire early profits (dividend). It would let the company to know that how much amount ought to be spent on R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the business has potential experience to deal with. Acquire most favorable companies with a strong dedication to health, to build the customer's perceptions in the right direction.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Neuroventures Fund values and vision and to avoid prospective danger of sunk expense.
Long Term Plan (1-10 years)
• Acquire organizations with health as well as taste factor, as the base for the Neuroventures Fund as a company producing healthy products has actually been built under midterm plan and now the company might move towards taste factor as well to understand the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to develop new products.
