With the deep analysis of the above alternatives, it is advised that the business needs to choose the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the business to not only present brand-new and ingenious items in the market it would likewise reduce the high expenditures on R&D under alternative 2 and increase the revenue margins. It would make it possible for the business to increase its share rates also, as investors are willing to invest more in business with substantial R&D costs and increase in the total worth of the business.
Action and implementation Strategy
Strategy can be implemented effectively by establishing particular short term along with long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Neogenius Co Ltd need to carry out different activities to execute its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to take a look at the core selling brand names, which generate the majority of its revenue.
• Analyze the current target market in addition to the marketplace sector which is not consist of in the company's circle.
• Analyze the current financial data to determine the quantity that must be invested in the R&D and acquisitions.
• Evaluate the prospective financiers and their nature, i.e. do they desire long term advantages (capital gain), or the desire early earnings (dividend). It would let the business to know that just how much amount should be invested in R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the business has possible experience to handle. Get most favorable companies with a strong commitment to health, to develop the consumer's perceptions in the best instructions.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Neogenius Co Ltd worths and vision and to prevent possible risk of sunk cost.
Long Term Plan (1-10 years)
• Obtain organizations with health as well as taste aspect, as the base for the Neogenius Co Ltd as a business producing healthy products has been constructed under midterm plan and now the business might move towards taste factor as well to understand the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to build brand-new products.
