With the deep analysis of the above alternatives, it is advised that the business must pick the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the business to not only present brand-new and innovative products in the market it would likewise reduce the high expenditures on R&D under alternative 2 and increase the earnings margins. It would make it possible for the business to increase its share costs too, as investors are willing to invest more in companies with significant R&D costs and increase in the overall worth of the company.
Action and implementation Strategy
Method can be executed successfully by developing certain short term along with long term plans. These strategies might be as follows;
Short Term Plan (0-1 year)
• Under the short-term strategy Natura Global Beauty Made In Brazil Portuguese Version should carry out numerous activities to execute its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brands, which generate the majority of its earnings.
• Examine the current target market in addition to the marketplace section which is not consist of in the business's circle.
• Examine the present financial information to determine the amount that should be invested in the R&D and acquisitions.
• Evaluate the potential financiers and their nature, i.e. do they want long term benefits (capital gain), or the desire early revenues (dividend). It would let the company to know that just how much quantity must be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the business has prospective experience to deal with. Acquire most favorable organizations with a strong commitment to health, to develop the client's understandings in the best instructions.
• Focus more on acquisitions than R&D to develop the base in the customer's mind about Natura Global Beauty Made In Brazil Portuguese Version worths and vision and to prevent possible danger of sunk expense.
Long Term Plan (1-10 years)
• Obtain organizations with health as well as taste factor, as the base for the Natura Global Beauty Made In Brazil Portuguese Version as a company producing healthy products has been constructed under midterm plan and now the company could move towards taste factor also to understand the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to build new products.
