The internal analysis and external of the company also can be done through SWOT Analysis, summed up in the Exhibit F.
Strengths
• National Youth Association has an experience of about 140 years, enabling company to better perform, in different situations.
• Nestlé's has existence in about 86 nations, making it a global leader in Food and Drink Industry.
• National Youth Association has more than 2000 brands, which increase the circle of its target consumers. Famous brand names of National Youth Association include; Maggi, Kit-Kat, Nescafe, etc.
• National Youth Association has large big quantity spending on R&D as compare to its competitors, making the company business launch introduce innovative ingenious nutritious healthy.
• After embracing its NHW Strategy, the company has done large quantity of mergers and acquisitions which increase the sales growth and improve market position of National Youth Association.
• National Youth Association is a widely known brand name with high consumer's loyalty and brand recall. This brand name commitment of customers increases the opportunities of simple market adoption of various brand-new brand names of National Youth Association.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza business can provide a negative signal to National Youth Association clients about their compromise over their core competency of much healthier foods.
• The growth I sales as compare to the company's financial investment in NHW Technique are rather various. It will take long to change the perception of people ab out National Youth Association as a business offering healthy and healthy items.
Opportunities
• Introducing more health associated items allows the company to capture the market in which customers are rather mindful about health.
• Developing nations like India and China has largest markets in the world. For this reason expanding the marketplace towards developing nations can improve the National Youth Association business by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the company.
• Increased relationships with schools, hotel chains, restaurants and so on can also increase the number of National Youth Association consumers. For example, instructors can advise their trainees to acquire National Youth Association products.
Threats
• Economic instability in nations, which are the prospective markets for National Youth Association, can develop a number of concerns for National Youth Association.
• Shifting of products from normal to healthier, causes extra costs and can result in decline company's earnings margins.
• As National Youth Association has a complex supply chain, therefore failure of any of the level of supply chain can lead the company to face certain problems.
Exhibit F: SWOT Analysis
