The internal analysis and external of the company also can be done through SWOT Analysis, summed up in the Exhibition F.
Strengths
• Nasscom has an experience of about 140 years, making it possible for business to much better carry out, in numerous scenarios.
• Nestlé's has presence in about 86 countries, making it an international leader in Food and Beverage Industry.
• Nasscom has more than 2000 brand names, which increase the circle of its target customers. These brands consist of infant foods, pet food, confectionary items, beverages and so on. Famous brand names of Nasscom consist of; Maggi, Kit-Kat, Nescafe, and so on
• Nasscom has big amount of costs on R&D as compare to its competitors, making the company to release more innovative and nutritious items. This innovation offers the company a high competitive position in long run.
• After embracing its NHW Strategy, the company has done large quantity of mergers and acquisitions which increase the sales development and enhance market position of Nasscom.
• Nasscom is a well-known brand with high consumer's commitment and brand recall. This brand name loyalty of customers increases the chances of easy market adoption of numerous new brands of Nasscom.
Weaknesses
• Acquisitions of those company, like; Kraft frozen Pizza service can give a negative signal to Nasscom clients about their compromise over their core competency of much healthier foods.
• The development I sales as compare to the company's financial investment in NHW Strategy are quite different. It will take long to change the perception of individuals ab out Nasscom as a business offering healthy and healthy items.
Opportunities
• Introducing more health associated products enables the business to catch the market in which customers are rather mindful about health.
• Developing nations like India and China has biggest markets worldwide. Broadening the market towards establishing nations can increase the Nasscom business by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the company.
• Increased relationships with schools, hotel chains, restaurants and so on can likewise increase the variety of Nasscom customers. For example, teachers can suggest their students to buy Nasscom products.
Threats
• Economic instability in countries, which are the prospective markets for Nasscom, can produce a number of issues for Nasscom.
• Shifting of products from normal to much healthier, leads to additional expenses and can lead to decline company's profit margins.
• As Nasscom has a complicated supply chain, for that reason failure of any of the level of supply chain can lead the business to face specific issues.
Exhibit F: SWOT Analysis
