With the deep analysis of the above alternatives, it is suggested that the company ought to pick the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the business to not just introduce brand-new and ingenious items in the market it would likewise lower the high expenditures on R&D under alternative 2 and increase the profit margins. It would enable the company to increase its share rates as well, as investors want to invest more in business with substantial R&D costs and boost in the total worth of the company.
Action and implementation Strategy
Strategy can be carried out successfully by developing certain short term along with long term strategies. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Naandanjain Every Drop Of Water Counts need to perform various activities to execute its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brand names, which produce the majority of its profits.
• Evaluate the present target audience along with the marketplace segment which is not include in the business's circle.
• Evaluate the present financial data to determine the amount that must be spent on the R&D and acquisitions.
• Examine the potential investors and their nature, i.e. do they desire long term benefits (capital gain), or the desire early earnings (dividend). It would let the business to know that just how much quantity should be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those organizations in which the company has prospective experience to handle. Acquire most favorable organizations with a strong dedication to health, to construct the consumer's understandings in the best instructions.
• Focus more on acquisitions than R&D to build the base in the customer's mind about Naandanjain Every Drop Of Water Counts worths and vision and to prevent possible threat of sunk cost.
Long Term Plan (1-10 years)
• Obtain organizations with health along with taste aspect, as the base for the Naandanjain Every Drop Of Water Counts as a business producing healthy items has been developed under midterm plan and now the company could move towards taste element too to understand the customers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to construct brand-new products.
