The internal analysis and external of the company likewise can be done through SWOT Analysis, summed up in the Exhibition F.
Strengths
• Musimundo has an experience of about 140 years, enabling company to better perform, in numerous scenarios.
• Nestlé's has presence in about 86 nations, making it a worldwide leader in Food and Drink Market.
• Musimundo has more than 2000 brands, which increase the circle of its target consumers. Famous brands of Musimundo consist of; Maggi, Kit-Kat, Nescafe, etc.
• Musimundo has large amount of spending on R&D as compare to its competitors, making the company business launch release innovative ingenious nutritious healthyItems
• After embracing its NHW Technique, the company has done big quantity of mergers and acquisitions which increase the sales growth and improve market position of Musimundo.
• Musimundo is a well-known brand name with high customer's commitment and brand recall. This brand commitment of customers increases the chances of easy market adoption of different brand-new brand names of Musimundo.
Weaknesses
• Acquisitions of those service, like; Kraft frozen Pizza service can provide a negative signal to Musimundo clients about their compromise over their core competency of much healthier foods.
• The development I sales as compare to the company's investment in NHW Strategy are rather various. It will take long to alter the understanding of people ab out Musimundo as a business offering healthy and nutritious products.
Opportunities
• Presenting more health related products allows the business to record the market in which consumers are quite mindful about health.
• Developing nations like India and China has biggest markets in the world. Thus expanding the market towards developing countries can improve the Musimundo business by increasing sales volume.
• Continue acquisitions and joint endeavors increases the marketplace share of the company.
• Increased relationships with schools, hotel chains, restaurants and so on can likewise increase the variety of Musimundo consumers. For instance, teachers can recommend their students to acquire Musimundo items.
Threats
• Economic instability in nations, which are the possible markets for Musimundo, can develop numerous issues for Musimundo.
• Shifting of items from regular to healthier, results in additional costs and can result in decline company's revenue margins.
• As Musimundo has an intricate supply chain, therefore failure of any of the level of supply chain can lead the business to deal with specific problems.
Exhibit F: SWOT Analysis
