Musimundo Case Executive Summary

This report evaluates the business operations of Musimundo Business. It is currently among the biggest food-chains around the world. Its company operations and products depict its vision of contributing its part to the development of a healthy world. It supplies a variety of products to its consumers including animal food, drinks, confectionary items, treats, dairy products, and food for babies. Utilizing various methods, it satisfies the requirements of its various market sections. The food market is likewise anticipated to expand in the coming years as the population of the world is anticipated to increase by one-third. This creates many chances for Musimundo to more broaden its company. Other than this, the use of innovation is likewise increasing in food processing industry which further develop opportunities for Musimundo. Drinks contribute the greatest to the overall revenue of the business, following which, are the dairy items. Musimundo has a competitive advantage over its client in the department of research and advancement, as it is spending the most in this department in the food industry. Its packaging likewise gives it an edge over its clients. Its marketing goals include becoming the largest producer of dairy items, advancement in the emerging markets, advance using innovation and growth in the natural food market. The business prepares to expand awareness among its customers and increase its consumer base from thirty-one percent to half. Though the risk of new entrants and alternatives is high, Musimundo manages to remain amongst the top and largest food chains of the world since of its tactical planning and effective usage of its Research and Development department.