The internal analysis and external of the business likewise can be done through SWOT Analysis, summed up in the Exhibit F.
Strengths
• Mumate has an experience of about 140 years, allowing business to better perform, in different situations.
• Nestlé's has presence in about 86 countries, making it a worldwide leader in Food and Drink Market.
• Mumate has more than 2000 brand names, which increase the circle of its target consumers. These brand names include child foods, pet food, confectionary items, drinks and so on. Famous brand names of Mumate include; Maggi, Kit-Kat, Nescafe, etc.
• Mumate has big quantity of costs on R&D as compare to its competitors, making the company to introduce more ingenious and nutritious products. This development provides the business a high competitive position in long run.
• After embracing its NHW Strategy, the business has done big quantity of mergers and acquisitions which increase the sales growth and enhance market position of Mumate.
• Mumate is a popular brand name with high customer's loyalty and brand recall. This brand name loyalty of consumers increases the possibilities of easy market adoption of numerous brand-new brands of Mumate.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza organisation can offer an unfavorable signal to Mumate clients about their compromise over their core competency of much healthier foods.
• The development I sales as compare to the business's financial investment in NHW Technique are quite different. It will take long to alter the understanding of individuals ab out Mumate as a company offering healthy and healthy products.
Opportunities
• Presenting more health related products allows the business to record the marketplace in which customers are rather mindful about health.
• Developing nations like India and China has biggest markets in the world. Hence broadening the market towards establishing countries can increase the Mumate service by increasing sales volume.
• Continue acquisitions and joint ventures increases the market share of the business.
• Increased relationships with schools, hotel chains, dining establishments and so on can also increase the number of Mumate customers. Teachers can recommend their trainees to purchase Mumate items.
Threats
• Economic instability in countries, which are the potential markets for Mumate, can develop several issues for Mumate.
• Shifting of products from typical to much healthier, causes additional expenses and can result in decline company's earnings margins.
• As Mumate has a complicated supply chain, for that reason failure of any of the level of supply chain can lead the company to face certain problems.
Exhibit F: SWOT Analysis
