With the deep analysis of the above alternatives, it is suggested that the business should select the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would make it possible for the company to not only present brand-new and innovative products in the market it would likewise lower the high expenses on R&D under alternative 2 and increase the revenue margins. It would allow the company to increase its share prices as well, as investors are willing to invest more in companies with significant R&D spending and boost in the total worth of the business.
Action and implementation Strategy
Strategy can be implemented efficiently by establishing certain short-term as well as long term strategies. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short-term plan Mumate B 1 Confidential For Maxwell must perform various activities to execute its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to analyze the core selling brand names, which generate the majority of its income.
• Examine the current target audience along with the market segment which is not include in the business's circle.
• Analyze the existing financial information to determine the amount that needs to be spent on the R&D and acquisitions.
• Analyze the potential investors and their nature, i.e. do they want long term benefits (capital gain), or the want early earnings (dividend). It would let the business to know that how much amount needs to be invested in R&D.
Mid Term Plan (1-5 years)
• Obtain those organizations in which the business has prospective experience to handle. Get most beneficial companies with a strong dedication to health, to build the customer's understandings in the right instructions.
• Focus more on acquisitions than R&D to build the base in the customer's mind about Mumate B 1 Confidential For Maxwell values and vision and to avoid possible risk of sunk expense.
Long Term Plan (1-10 years)
• Get organizations with health along with taste element, as the base for the Mumate B 1 Confidential For Maxwell as a company producing healthy items has been developed under midterm strategy and now the company might move towards taste factor as well to comprehend the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to develop new items.
