With the deep analysis of the above options, it is advised that the business should select the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the company to not just introduce brand-new and ingenious products in the market it would likewise lower the high expenditures on R&D under alternative 2 and increase the revenue margins. It would allow the company to increase its share rates also, as investors want to invest more in companies with significant R&D spending and boost in the overall worth of the company.
Action and implementation Strategy
Technique can be carried out successfully by establishing particular short-term as well as long term plans. These plans could be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Motorola And Japan B ought to carry out different activities to implement its NHW strategy efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brands, which create the majority of its income.
• Examine the present target market as well as the market section which is not consist of in the company's circle.
• Examine the current financial data to measure the amount that must be invested in the R&D and acquisitions.
• Evaluate the possible financiers and their nature, i.e. do they want long term benefits (capital gain), or the want early earnings (dividend). It would let the business to know that how much amount must be invested in R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the business has potential experience to handle. Get most favorable companies with a strong dedication to health, to build the consumer's perceptions in the best direction.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Motorola And Japan B values and vision and to prevent possible risk of sunk cost.
Long Term Plan (1-10 years)
• Get organizations with health along with taste factor, as the base for the Motorola And Japan B as a company producing healthy items has been developed under midterm plan and now the business could move towards taste factor as well to comprehend the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the significant time to develop brand-new products.
