With the deep analysis of the above alternatives, it is advised that the company should pick the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would make it possible for the company to not only present new and innovative items in the market it would also decrease the high expenses on R&D under alternative 2 and increase the revenue margins. It would make it possible for the business to increase its share costs too, as investors are willing to invest more in business with substantial R&D spending and increase in the overall worth of the business.
Action and implementation Strategy
Strategy can be implemented effectively by developing certain short-term as well as long term plans. These strategies could be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Mnb One Credit Card Portfolio should carry out various activities to execute its NHW technique effectively. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brands, which generate most of its income.
• Evaluate the existing target audience along with the market sector which is not consist of in the company's circle.
• Analyze the existing financial data to determine the quantity that needs to be spent on the R&D and acquisitions.
• Examine the prospective investors and their nature, i.e. do they desire long term benefits (capital gain), or the want early profits (dividend). It would let the business to know that how much amount should be invested in R&D.
Mid Term Plan (1-5 years)
• Get those companies in which the business has possible experience to handle. Obtain most beneficial organizations with a strong dedication to health, to build the client's understandings in the best direction.
• Focus more on acquisitions than R&D to develop the base in the consumer's mind about Mnb One Credit Card Portfolio worths and vision and to prevent potential risk of sunk expense.
Long Term Plan (1-10 years)
• Acquire companies with health as well as taste element, as the base for the Mnb One Credit Card Portfolio as a business producing healthy items has been developed under midterm plan and now the business might move towards taste aspect too to grasp the consumers, which focus more on taste instead of health.
• Be more aggressive towards R&D than the acquisitions, as it is the considerable time to construct new items.
