The internal analysis and external of the business likewise can be done through SWOT Analysis, summarized in the Exhibit F.
Strengths
• Minova C has an experience of about 140 years, allowing business to much better perform, in different situations.
• Nestlé's has existence in about 86 nations, making it a worldwide leader in Food and Beverage Market.
• Minova C has more than 2000 brands, which increase the circle of its target customers. Famous brands of Minova C consist of; Maggi, Kit-Kat, Nescafe, and so on
• Minova C has large big of spending on R&D as compare to its competitors, making the company to launch more innovative and nutritious healthy.
• After adopting its NHW Technique, the business has done big quantity of mergers and acquisitions which increase the sales growth and enhance market position of Minova C.
• Minova C is a well-known brand with high customer's loyalty and brand recall. This brand name loyalty of customers increases the chances of easy market adoption of different brand-new brand names of Minova C.
Weaknesses
• Acquisitions of those organisation, like; Kraft frozen Pizza service can offer an unfavorable signal to Minova C customers about their compromise over their core proficiency of healthier foods.
• The development I sales as compare to the company's investment in NHW Strategy are rather different. It will take long to alter the understanding of individuals ab out Minova C as a business offering healthy and nutritious products.
Opportunities
• Introducing more health related items enables the business to capture the market in which consumers are rather mindful about health.
• Developing countries like India and China has largest markets on the planet. Broadening the market towards developing countries can improve the Minova C organisation by increasing sales volume.
• Continue acquisitions and joint endeavors increases the market share of the company.
• Increased relationships with schools, hotel chains, restaurants etc. can also increase the variety of Minova C consumers. For example, teachers can recommend their trainees to acquire Minova C items.
Threats
• Economic instability in countries, which are the possible markets for Minova C, can create numerous issues for Minova C.
• Shifting of items from regular to much healthier, leads to extra expenses and can result in decrease company's profit margins.
• As Minova C has an intricate supply chain, for that reason failure of any of the level of supply chain can lead the company to face particular problems.
Exhibit F: SWOT Analysis
