With the deep analysis of the above options, it is suggested that the business should select the alternative 3 in order to maintain a competitive position in the long run. As the alternative 3 would allow the business to not only introduce new and innovative products in the market it would likewise minimize the high expenses on R&D under alternative 2 and increase the earnings margins. It would allow the company to increase its share rates also, as financiers are willing to invest more in companies with substantial R&D costs and boost in the overall worth of the business.
Action and implementation Strategy
Technique can be executed efficiently by developing certain short term as well as long term plans. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short term plan Minova C need to perform various activities to implement its NHW method efficiently. These activities are as follows;.
• Get the audit of its brand name portfolio done, to take a look at the core selling brand names, which generate the majority of its income.
• Examine the present target market as well as the market sector which is not include in the business's circle.
• Examine the existing financial data to measure the quantity that must be spent on the R&D and acquisitions.
• Evaluate the prospective financiers and their nature, i.e. do they want long term advantages (capital gain), or the want early earnings (dividend). It would let the business to know that how much amount should be spent on R&D.
Mid Term Plan (1-5 years)
• Get those organizations in which the business has potential experience to handle. Get most beneficial companies with a strong dedication to health, to construct the client's understandings in the ideal direction.
• Focus more on acquisitions than R&D to build the base in the consumer's mind about Minova C worths and vision and to avoid potential threat of sunk expense.
Long Term Plan (1-10 years)
• Acquire organizations with health in addition to taste factor, as the base for the Minova C as a business producing healthy products has actually been developed under midterm strategy and now the business might move towards taste element as well to grasp the consumers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to develop brand-new products.
