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Minova C Case Executive Summary

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It supplies a variety of products to its consumers including animal food, beverages, confectionary products, treats, dairy items, and food for babies. Its marketing objectives include becoming the biggest producer of dairy products, development in the emerging markets, advance the use of innovation and growth in the natural food market. The hazard of new entrants and substitutes is high, Minova C handles to stay amongst the top and biggest food chains of the world due to the fact that of its tactical planning and effective usage of its Research study and Advancement department.