With the deep analysis of the above alternatives, it is advised that the company needs to choose the alternative 3 in order to preserve a competitive position in the long run. As the alternative 3 would make it possible for the company to not just present new and innovative items in the market it would also minimize the high expenses on R&D under alternative 2 and increase the revenue margins. It would allow the company to increase its share rates too, as investors want to invest more in business with substantial R&D spending and boost in the overall worth of the business.
Action and implementation Strategy
Strategy can be implemented successfully by developing particular short-term as well as long term plans. These plans might be as follows;
Short Term Plan (0-1 year)
• Under the short term strategy Mid Missouri Energy Ethanol From Corn should perform numerous activities to execute its NHW strategy effectively. These activities are as follows;.
• Get the audit of its brand portfolio done, to examine the core selling brand names, which generate the majority of its revenue.
• Analyze the present target market in addition to the marketplace sector which is not consist of in the business's circle.
• Analyze the present financial information to measure the amount that ought to be spent on the R&D and acquisitions.
• Evaluate the prospective financiers and their nature, i.e. do they desire long term advantages (capital gain), or the desire early earnings (dividend). It would let the company to know that how much amount should be invested in R&D.
Mid Term Plan (1-5 years)
• Acquire those companies in which the business has possible experience to handle. Obtain most beneficial companies with a strong commitment to health, to construct the consumer's understandings in the right instructions.
• Focus more on acquisitions than R&D to construct the base in the consumer's mind about Mid Missouri Energy Ethanol From Corn values and vision and to avoid prospective danger of sunk cost.
Long Term Plan (1-10 years)
• Obtain companies with health along with taste aspect, as the base for the Mid Missouri Energy Ethanol From Corn as a company producing healthy products has actually been constructed under midterm strategy and now the company might move towards taste aspect as well to understand the customers, which focus more on taste rather than health.
• Be more aggressive towards R&D than the acquisitions, as it is the substantial time to build new products.
